Bad news – Nvidia RTX 4080 GPU pricing now looks even more ominous

 

Nvidia’s RTX 4080 graphics card has been spotted priced up in Europe and the UK ahead of its big launch on November 16, but sadly these are even more worrying price tags for would-be buyers than those we’ve already witnessed in the US.

If you recall, US pricing – for third-party models of the RTX 4080, meaning custom boards made by Nvidia’s manufacturing partners – appeared at the tail-end of last week, and didn’t make for pretty viewing on the whole. Granted, there were some 4080 GPUs which held to Nvidia’s recommended pricing – which was very much a relief to see – but higher-end models have been pushing quite a ridiculous premium.

If you were hoping the situation in Europe might be better, then think again based on the early glimpses we’ve now seen.

In the UK, retailer Box has various Asus RTX 4080 models starting from a rather eye-watering £1,399 (TUF Gaming), with entry-level Palit RTX 4080s also pitched at that level (two GameRock variants).

The TUF Gaming OC Edition from Asus creeps up to £1,571, and if you want the top-of-the-line ROG Strix RTX 4080, that’ll set you back £1,649. Yes, ouch.

As Tom’s Hardware points out, the situation elsewhere in Europe also looks pretty dire. The Asus TUF RTX 4080 is a towering €1,430 in France (InfoMax) – which is close to $1,500 in US dollars – and 11.299,00 kr in Denmark (Proshop), which is even more (around $1,560).